Privacy Policy

2. Information We Collect

• Account & Profile Information: Upon registration, we collect identifiers such as your email address, password, and profile details necessary to establish and secure your account.
• Location Data: To facilitate core functionalities (e.g., discovering veterinary clinics and localized neighborhood communities), the Service requires access to your device's location data.
• User Content: We collect information you actively submit, including text, media, pet health records, and rescue alerts.

3. How We Use Your Information

We process your data to operate, maintain, and optimize the Service. Purposes include facilitating user-to-user communication, coordinating rescue operations, enforcing community guidelines, and preventing fraudulent activity.

4. Data Retention and Purging Policy

We retain your personal data only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

• Active Accounts: Data is retained for the duration your account remains active.
• Inactivity Purging Window: In alignment with data minimization principles and our operational requirements, accounts that remain entirely inactive for a continuous period of twelve (12) months will trigger our automated data purging protocol. Upon reaching this threshold, the inactive account, corresponding pet records, and associated profile data will be permanently and irreversibly deleted from our active servers.
• User-Initiated Deletion: You retain the right to request comprehensive account deletion at any time via the Service's settings. Deletion requests will be processed promptly, and data will be permanently purged in accordance with our system lifecycle schedules.

5. Artificial Intelligence and Model Training

To continually enhance the Service and provide advanced features such as our AI Pet Assistant, we may leverage platform data for machine learning purposes:

7. Information Sharing, Commercialization, and Third-Party Disclosures

We require the ability to share data with necessary parties to operate our business effectively. We reserve the right to share or sell your data with third parties under the following circumstances:

• Third-Party Advertisers & Marketing Partners: We reserve the right to sell, license, or share your data (including, but not limited to, generalized location, pet interests, and usage behavior) with third-party advertisers, marketing networks, and data brokers. This allows us and our partners to deliver targeted advertisements, promotional offers, and tailored content that may be of interest to you and your pet.
• Third-Party Service Providers: We may share your information with trusted third-party vendors, IT service providers, cloud hosting platforms, and analytics partners who perform services on our behalf and are bound by confidentiality obligations.
• Veterinary & Rescue Entities: In the course of using specific features, your relevant pet records or location data may be shared with registered veterinarians (during consultations) or local users/shelters (during rescue alerts).
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets involving The House of Vrindavan, your personal data may be transferred to the acquiring entity as part of the business assets.
• Legal Compliance & Protection: We reserve the right to disclose your data if mandated by law, subpoena, or competent courts (including those in Bengaluru, Karnataka, India), or if we determine disclosure is necessary to protect the rights, property, or safety of PetAlly, our users, animals in distress, or the public.

8. User Rights and Choices

Depending on your jurisdiction, you may have specific rights regarding your personal data, including:

• Access and Correction: The right to access your data and request the correction of inaccurate or incomplete information.
• Withdrawal of Consent / Opt-Out: The right to withdraw consent for data processing or opt-out of the sale of your personal information to third-party advertisers (subject to applicable laws), noting that this may limit Service functionality or personalization.

9. Children's Privacy

The Service is strictly intended for individuals who are at least 18 years of age (or the legal age of majority in their jurisdiction). We do not knowingly collect personal data from minors. If we become aware that a minor has provided us with personal data, we will take immediate steps to delete such information.

10. Security and Cross-Border Transfers

We implement robust technical and organizational measures to safeguard your data. However, no digital transmission is entirely secure. By using the Service, you acknowledge that your data may be stored and processed on servers located outside of your immediate region, subject to applicable local data protection laws.

11. Contact Us

For inquiries, concerns, or to exercise your data rights regarding this Privacy Policy, please contact our Grievance Officer / Support Team at: